Reopening the Second Floor of the Cowgirl Museum

For Immediate Release:
Wednesday, January 31, 2019

National Cowgirl Museum and Hall of Fame Reopens the Second Floor
Kit Moncrief Galleries and It’s Never Just a Horse Exhibition

FORT WORTH, TEXAS (January 31, 2019) – The National Cowgirl Museum and Hall of Fame is set to reopen the second floor, the Kit Moncrief Galleries and It’s Never Just a Horse exhibition, on March 9, 2019. The $5.5 million second floor renovation started a little over a year ago and the Museum is ready to reveal phase two of the renovation plan that started in 2015 with the first floor.

The second floor of the Museum has only had minor alterations since the building opened in 2002 before this comprehensive renovation. The completion of this project provides the 33,000 – square foot, two-story Museum the ability to augment visitor experience as well as increase educational programming.

As the only museum in the world dedicated to honoring women of the American West who have displayed extraordinary courage in their trail-blazing efforts, the renovation has enhanced its mission by exploring the special bond between women and horses through the lens of many Cowgirl Hall of Fame Honorees.

“The newly renovated Cowgirl Museum second floor pays tribute to the amazing relationship between women and horses,” said National Cowgirl Museum and Hall of Fame’s executive director Patricia Riley, “and celebrates the partnerships which are so special to both. The new exhibition and experiences are sure to engage and enthrall visitors of all ages.”

The Kit Moncrief Galleries will be largely given over to the new It’s Never Just a Horse exhibition which explores the relationship between women and horses, and those women – who have and who are – shaping the West and changing the world. The expansive gallery will pay homage to the undeniable link among the horse, women, the West and the world.

The It’s Never Just a Horse exhibition will feature five thematic “islands”: Ranching, Competing, Healing, Business and Inspiring. These broad categories explore how the horse connects with women through artifacts, some never before seen, displayed on the perimeter of each island. Each island will have a media station that provides the ability to explore additional information, artifacts and photos. New artifacts include the saddle Kit Harrington used when he portrayed Jon Snow in the blockbuster series Game of Thrones, on loan from Cowgirl Honoree and horse master Camilla Naprous.

Twice an hour, the gallery lights will dim and life-size horses will appear on the surrounding walls, encircling the visitor. Seemingly entering the gallery space; the horse will be large enough for a visitor to see it breathe.

An immersive digital experience that was designed with Ideum, an interactive design firm, will include a 65” platform multitouch table. Visitors will be able to design their own horse, western shirt and boots inspired by Cowgirl Honorees like Fern Sawyer, Tad Lucas and Connie Douglas Reeves. While the visitor is designing their chosen cowgirl piece, it will be projected on the walls around them, providing the opportunity to take a picture of their design to share via social media using #CowgirlMuseum.

The National Cowgirl Museum’s popular, interactive bronc ride will be making a return to the second floor with new features and the ability to download your video to share with your friends on social media.

There will be a Cowgirl Museum members-only party inviting members to have one of the first viewings of the newly renovated second floor before it’s open to the public. The morning of March 6 is designated for media; please contact our public engagement manager, Madison Ward, at or 817.509.8969 to reserve a media visit.

To continue the celebration of the new second floor, the Cowgirl Museum will stay open late the third Friday of each month starting March 15 through December 20 for cowgirl cocktails from 5 p.m. to 7 p.m. More event details will be released later.

The National Cowgirl Museum and Hall of Fame worked with the same team, Projectiles, an international architect team based in Paris, France that designed the Hitting the Mark: Cowgirls and Wild West Shows Gallery and the stunning two-story mobile located in the rotunda. The Museum also teamed up with Ideum, an interactive design firm, for new projects for the second floor that include an immersive table and media stations.

The Museum has extended their hours during the Fort Worth Stock Show & Rodeo, Monday – Saturday: 10
a.m. to 5 p.m. and Sunday, noon to 5 p.m. February 10 through March 8 the Museum will be closed for final renovations.

New museum hours and admission prices are as follows:
Tuesday – Saturday: 10 a.m. – 5 p.m.; Sunday: Noon – 5 p.m.
Closed Mondays (including summer); except during FWSSR and Spring Break (March 11th): 10 a.m. – 5 p.m. Admission Rates:
Adults – $12.00
Seniors (age 65+) – $9.00
Military & First Responders – $9.00
Children (age 4-12) – $6.00
Children age 3 and under – free with paid admission
**Cowgirl Family Special (2 adults and up to 4 children age 4-12) $36.00** Perfect for Spring Break

Group Rates: minimum 10 people with two week advance reservation; maximum 120 people
Adults/Seniors – $7.00
Students (PreK-12th) – $4.50
One free chaperone per every 10 students
Additional Chaperones – $7.00

Adult/Senior groups – complimentary docent guided tour based upon availability
Student groups – self-guided; complimentary scavenger hunt kits upon request

Keep up with the National Cowgirl Museum and Hall of Fame, visit and follow us on Facebook , Twitter and Instagram. The Museum will be available for event rental after the Museum reopens March 9, 2019.

Check out our Second Floor Reopening FAQs.

About Projectiles
Projectiles is a young architecture firm located in Paris France, made up of two architects and an interior designer. They emphasize practices that stand alongside fields of art and architecture. They interplay between these disciplines, allowing them to probe the codes underlying their profession and to achieve the ultimate goals of their activity. The firm has worked on projects at The Center of The Arts and Culture of Lebanon in Beirut, Lebanon, and The National Museum of Nancy, France. Most notably, they were principles on The Gallery of History of “Chateau de Versailles” in France in 2013 and the “Jean-Paul Gaultier” exhibition seen worldwide including Dallas, Madrid, and London. The firm’s accolades include the 2006 New Album of Young Architects from the Ministry of Culture; 2nd place in the International Design & Communication Awards of New York for the Jean-Paul Gaultier exhibition; and special mention for design of the French Pavilion in 2014.

About Ideum
Ideum is an interactive design firm located in Albuquerque, NM, an 18-year-old design company that creates experiences using today’s emerging technology. They are committed to creating visit-centric interactive experiences of substance delivered in immersive and exciting ways. They have sold their product to clients in over 40 countries. This firm has worked with Fortune 500 companies, museums, governments, nonprofits, universities and public venues. In museums, their hardware is designed for busy public spaces and can be found in numerous museums, including the Smithsonian Air & Space.

About the National Cowgirl Museum & Hall of Fame
The National Cowgirl Museum and Hall of Fame honors and celebrates women, past and present, whose lives exemplify the courage, resilience and independence that helped shape the American West and fosters an appreciation of the ideals and spirit of self-reliance they inspire. The Hall of Fame’s purpose is twofold: to preserve the history and impact of Western women living from the mid-1800s to present day and to foster an appreciation for their ideals and spirit of self-reliance. These women are the legacy of legends — artists and writers, champions and competitive performers, entertainers, ranchers (stewards of land and livestock), trailblazers and pioneers. The Museum is considered an invaluable national educational resource for its exhibits, research library, rare photograph collection and award-winning distance-learning programs for grades K-12 and adults. Located at 1720 Gendy Street, Fort Worth, TX 76107.

Madison Ward