Rose Cambra Freitas represents the best of Hawaiian cowboy or “paniolo” culture through sharing knowledge of the Western lifestyle with people of all ages. Recognized as one of Maui’s 100 most influential people in the past 100 years, Freitas co-founded the Maui All Girls and Junior Boys and Girls Rodeo Association, Hawaii’s only incorporated non-profit organization rodeo association and has earned the respect of community and civic leaders across the island. She and her husband Raymond donate their private arena for horse shows and clinics to educate people in horsemanship and have been ranching in Makawao in Maui’s “upcountry” for more than forty years.