Public Engagement Coordinator
Marketing, Public Relations, Social Media, and Media
- Develop, plan, and lead communications strategies specific to public relations, social, and digital media.
- Museum media contact, media manager for Museum events that includes outreach, manage media stations, develop press passes and media invites, help arrange interviews with contacts and staff, and work with outside organizations to secure national and international press coverage.
- Monitor trends in social media tools, and appropriately apply that knowledge to increasing the use of social media in the museum.
- Responsible for managing website content.
- Monitor and track media/pr and social media metrics.
- Diversify and grow the audience of the museum at a local, regional, and national level.
- Design and collaborate with others to develop clear brand recognition in both print and video media.
- Filming, edit, and build video content to cover events and museum coverage to promote on YouTube and use as an educational tool.
- Produce, host, execute museum’s podcast.
- Build and/or work with graphic designer for museum signage.
- Develop and produce paid and non-paid advertising, social media campaigns, and media alerts, pitches, and news releases to promote the mission of the organization and to encourage the sales of event tickets to the broader community.
- Write and oversee the content for the organization’s website and social media channels with the aim of increasing traffic to the sites and reinforcing our mission.
- Write news articles, pitch human interest stories, manage the content of all NCHOF publication communications such as: website, social media, news releases, media alerts, press kits that include fact sheets, talking points, and other materials.
- Develop and execute proactive media outreach, planning and organizing media events, and preparing spokespersons for the organization.
- Devise annual communication plans to grow the NCM/HOF brand incorporating diverse media outlets such as audio (podcasts), print (local/regional/national publications), and online (social media and web).
- Assist with photos, videos, and coverage of Museum events.
- Work with past, present, and future honorees of the NCM/HOF to gather needed information and package that information in a creative way for public consumption.
- Participate in directing communication and reports to the Board of Directors and aid in equipping them with materials to share the NCM/HOF mission, vision, and activities.
- Ensure the NCM/HOF brand is respectfully represented on all platforms and remains true to the Museum/Hall of Fame’s values, mission, and brand.
- Along with other team members, assist in conceptualizing, planning, and implementing a range of programs for adult audiences
- Assess the effectiveness and impact of programs and projects and make changes as necessary to serve the needs of audiences
- Serve as the internal contact for the Jerry Ann Taylor Best Dressed Award and Betty Gayle Cooper Ratliff Fast-Time Award, and help oversee social media, program logistics and management.
- Represent the Museum and HOF at the Wrangler NFR and Miss Rodeo America pageant, maintain Appearance Award scholarship at Miss Rodeo America pageant, develop social and digital media initiatives, and other on-site Museum representation (NFR in-person representation on hold for 2021).
- Serve as internal contact and liaison for The Resort at Paws Up weekend (spring and fall).
- Serve as contact for FWSSR Moo-seum Experience.
- Maintain ongoing relationships with traditional, western, and new media outlets, including local, ethnic and alternative media and local community organizations such as the FWCVB
- Maintain relationships with western lifestyle organizations such as Miss Rodeo America, WPRA, FWSSR, WNFR, PRCA, ProRodeo Hall of Fame, other prominent western lifestyle organizations, etc.
- Support other Museum staff as it pertains to social, graphic design, public relations, videography, and digital media needs.
Required Qualifications: Skills, Knowledge and Abilities:
• Demonstrated excellent writing, public speaking, and verbal communication skills
- Social media management
- Marketing and communication analytics
- Videography, graphic design, and podcast producing
- Excellent organizational skills and interpersonal skills
- Able to handle many activities and projects simultaneously
- Must be able to work some evenings and weekends
Education and Experience:
• Bachelors or higher in communications, public relations, marketing or other related field required.
• Two years experience planning and implementing communications, marketing, or public programs
• Experience working with adult audiences.
• Applicants should be sensitive to the enhanced public role that museums play in society and have a passion to communicate to others the mission of the Museum.
Pay Type: Salaried, Exempt, Full-Time, 40 hours/week
Salary: Commensurate with Experience and Education
Benefits: Group Medical and Dental Insurance
Work Schedule: Monday – Friday, 9:00 a.m. – 5:00 p.m.
Applicants should submit a resume firstname.lastname@example.org, along with an additional summary of previous events and programming they have successfully administered.